Looking at demographic data it appears that we should be mainly aiming our product at females under the age of 35, although it is popular with males as well.
Friday, 11 November 2011
Target Audience
After analysing data on film audiences from the UK Film Council, it is clear there is a potentially large market for us to target. Almost a third of cinema goers enjoy Horror films. with 15% saying it's their favourite genre.
Looking at demographic data it appears that we should be mainly aiming our product at females under the age of 35, although it is popular with males as well.
Looking at demographic data it appears that we should be mainly aiming our product at females under the age of 35, although it is popular with males as well.
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